RSSAuthor Archive for dbellandi

A Best Practice PPC and SEO Program

Case Study – $100M Software Company A $100M software company had changed its name and website and experienced its web traffic fall off to almost nothing. In order to address this situation, a combination of Pay-Per-Click and SEO (Organic) programs were quickly put in place along with email lead generation programs and webinars. Approach Taken […]

The Mining Exchange Hotel Case Study

The Mining Exchange Hotel Case Study

The Mining Exchange, a Wyndham Grand Hotel situated in downtown Colorado Springs, needed a full service agency that could address a broad range of local marketing needs at cost-effective prices. It solicited bids from many marketing companies in the area. Some of the larger ones simply came in much too high on their pricing. Other […]

Integrated Lead Nurturing Practices

Case Study – Oracle Partner Program A large Oracle partner was trying to sell a product with a price below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention by their sales force. They also often did not get the dedicated marketing they needed […]

The Medical Voyce Case Study

The Medical Voyce Case Study

Medical Voyce was started by a serial entrepreneur named Dirk Hobbs. Dirk had worked in the healthcare market for over 11 years and his last venture was spearheading a publication called MD News for the Denver and Colorado Springs metro areas in Colorado. During these 11 years, Dirk got to know  the needs and frustrations […]

10 Steps to Start Your Internet Marketing

Here are 10 steps we recommend to get started on Internet marketing with PPC and SEO programs. We will address other internet marketing programs like social networking and blogging elsewhere. First, get educated. It’s hard to realize just how much the internet has affected marketing and how powerful it can be. A educated conviction to […]

The I Was There Case Study

The I Was There Case Study

Problem: I Was There was a company launched by a successful serial entrepreneur who remembered the Apollo 11 launch and wished he would have better commemorated it with pictures and proof he was there. As a result, he raised money based on a strategy to use Web and mobile technology along with advanced merchandising approaches […]

The Accanto Systems Case Study

The Accanto Systems Case Study

Problem: Accanto Systems was a new company that had spun a division out of Sunrise Telecom. They sold protocol analyzers and large networking monitoring systems to Wireless and Wireline service providers. They needed to develop awareness about the new company and create more professional and effective sales tools. Lastly, their channel was not well-trained in […]

Pay-Per-Lead Program Case Study

Case Study – SAP Channel Partner Program SAP had set aside MDF (Market Development Funds) for some of their distributors and VARs to use on marketing. One of its larger distributors decided to use this money (along with their own matching funds) to run a multi-touch, multi-channel marketing program. To maximize the funding, the distributor […]

Cost Effective Consultant-Based PR

Case Study – $10M Company PR Program A $10M high-tech company had experienced a downturn in their business and wanted to launch a new strategy using PR. Their budget was lean so they could not afford the typical PR agency fees. In order to address this situation, a strategy was developed that would create a […]

The My Estate Manager Case Study

The My Estate Manager Case Study

Problem: MyEstateManager.com was a new company that was focused on building the premier website in the industry for offering free information to people who recently lost a loved one and needed guidance on estate management. The business model was based around attracting service providers such as funeral homes, flower shops, etc., that paid a subscription […]

How to Ensure A World-Class Company Launch

A new high-tech startup had just received VC funding, completed their product and wanted to launch their company. They needed to develop awareness about the new company and create professional and effective sales tools. Also, their newly acquired channel was not trained yet on the new products and the channel partners were widely varied in […]

The Oracle Case Study

The Oracle Case Study

Problem: Oracle purchased a new company whose product pricing was below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention from the sales force. They also often did not get the dedicated marketing they needed to acquire enough leads and opportunities to keep the […]

The GoldMine Case Study

The GoldMine Case Study

  Problem: When GoldMine Software was growing their Partner Channel Program from 90 partners to 2000, they did a great job of providing solid tools for partners to use and created good quality leads. However, they lost visibility of what happened to the leads once they were passed to the channel. Since GoldMine was 100% […]

How to Maximize the ROI of Your Event

If there is a common complaint that Marketing Executives share, it is the expense they incur for events, especially tradeshows, and the poor leads they get from them.  Yet, despite this, many do not take the time to adequately prepare for them or use best practices in obtaining leads.  Listed below are some of the […]

The HP Case Study

The HP Case Study

Problem: HP had over 90 product lines that were focused on the R&D market worldwide. They were getting complaints that customers were seeing too many single product seminars, webinars and ads. They wanted to consolidate their programs into a market-based, multi-divisional program. I was the first employee hired into a U.S. Marketing center and tasked to prototype […]