All Entries in the "Event Blog" Category
How to Maximize the ROI of Your Event
If there is a common complaint that Marketing Executives share, it is the expense they incur for events, especially tradeshows, and the poor leads they get from them. Yet, despite this, many do not take the time to adequately prepare for them or use best practices in obtaining leads. Listed below are some of the […]
The Agilent Case Study
Agilent was looking for a way to expand the impact of the tradeshow sponsorship, DesignCon. Agilent wanted to have a creative approach to the show that took advantage of their lead sponsorship position. In looking at its choices, Agilent chose Bellandi Group South – not only because of its history with the show, but also […]
Traditional trade shows, virtual or both?
We just got back from DesignCon in Santa Clara, California, and I am happy to report that traditional trade shows ARE alive and well. I must confess that as a consultant I have encouraged our clients over the past few years to revisit their trade show schedule and ROI before re-signing any contracts. Here are […]
Keeping up with your Partner Channel and Keeping Them Up-to-Date
Over the last 5-10 years a lot has changed in Sales and Marketing but some things have remained the same—like keeping your partner channel informed and up-to-date about new product information and sales tools.
How to Get Started Planning Your Event
From gigantic trade show exhibits to local product launches, marketing events bring us together in an environment that allows us to learn new things, make new friends, see new products, discover new customers, find fresh leads – and if they are done right, come away feeling good about the brands being promoted. This takes skill. […]
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