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Integrated Lead Nurturing Practices

Case Study – Oracle Partner Program A large Oracle partner was trying to sell a product with a price below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention by their sales force. They also often did not get the dedicated marketing they needed […]

The New Digital Marketing Agency

With the fall of traditional advertising/branding agencies, the market has seen a shift. Some of the traditional firms have steadily declined due to their failure to adapt and the decrease in large branding spends. Some of the new Internet marketing companies have failed to step up to the challenge of providing compelling branding and messaging. […]