Webinars

Webinars can be one of the most cost-effective marketing tools for lead generation, as well as for reaching out to an installed base of customers or channel partners. There is risk, however, where a poorly produced and executed webinar can make a company look unprofessional and possibly alienate itself.

A successful webinar is one that presents topical information in a concise, interesting and meaningful format. It leaves the audience anticipating “what that next slide might be”; it has the audience answering questions out loud from their own cubicles. A successful webinar will also have a great deal of audience participation in the form of asking questions in the Chat window and answering live Questionnaires. Most importantly, a good webinar should generate leads and additional business for the organization.

Webinar content generation and questionnaire work includes:

• Generate a 1-hour (45 min presentation/15 min Q&A) webinar presentation – assumes most core content exists in standard formats
• Create topical 8-question questionnaire for inclusion in webinar production
• Complete production services, including presentation, audio and video “venue”, pre-event outreach, sign-up logistics, pre-show reminders and post-show outreach

A bi-monthly webinar execution schedule can be one of the most cost-effective marketing tools for lead generation. There is risk, however, as a poorly produced and executed webinar can make a company look unprofessional and possibly alienate itself. A few tips:

• Host only one live webinar and archive it for later streaming for those who could not attend
• Create something silly and innovative in your presentations (e.g., Easter eggs/trivia where you mail out a prize) that keeps audience interest…they are more likely to come back…mail a prize to everyone and everyone will come back
• Have two presenters and conduct it as a radio talk show
• Panels are best