Public Relations

There was a time, not too long ago, when Public Relations was seen as a sometimes tactic of Marketing. Those times are gone.

With the advent of Social Media and the explosion of internet outlets looking for information – all the time – the strengths of Public Relations have come to the fore: relations with stakeholders, internal and external, are now an essential element of the marketing mix.

Bellandi Group South boasts several PR experts who know how to bring your story forward in the smartest, most integrated way.

Do you need:
• Integrated public relations strategy and planning
• Communications audits, assessment of corporate messaging and positioning
• Marketing communications
• Messaging (aligning brand promise with all communications)
• Media Relations planning (audience and outlet identification, segmentation and key messages designed for general, trade and specific demographic populations)
• Media Relations execution and optimization (targeted pitching, distributions, media tours, media coaching, placing contributed articles, coordination of media interviews/coverage, analysis and measurement)
• Advocacy and Community Relations
• Social networking (strategies and execution dealing with outlets such as Twitter, Facebook, LinkedIn, etc)
• Publicity (events, guerilla marketing, thought leadership & expertise positioning, book promotion, tours)
• Publication development (newsletters, e-zines, blogs)
• Content production, including writing and copy editing for maximum impact
• Supporting materials writing, including Press Releases, Case Studies, White Papers, Executive Briefs, electronic Media Kits, Leadership Profiles, Presentations, Speeches, and ghostwriting contributed articles and business books
• Print collateral development

Tying together all the strategies that make marketing work today, including electronic communications, media expertise, social media know-how, business knowledge and audience targeting, Public Relations is an element that can make all the difference in meeting your marketing goals.

Go to Testimonials to see some of the work Bellandi Group South consultants have provided, and the raving fans we boast.