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The Agilent Case Study

Agilent was looking for a way to expand the impact of the tradeshow sponsorship, DesignCon. Agilent wanted to have a creative approach to the show that took advantage of their lead sponsorship position.

In looking at its choices, Agilent chose Bellandi Group South – not only because of its history with the show, but also because of the innovative and ownership Bellandi Group South brings to its success.

Bellandi Group South supplied Event leadership with Ami Heath, a Director who has managed upwards of 250 events per year, to help them manage the show. Ami brought in I Was There technology to help get merchants participating in exposing the events and offering giveaways.

In addition, Bellandi Group South supplied an event PR program, an on-site event management staff and and full campaign to promote the event and its participating product lines.

Bellandi Group South excels at taking the disciplines of design, marcom, PR, social networking and event management and merging them together in a manner that drives results. Contact Ami for more examples in event management: Ami@BellandiGroup.com.

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