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The Medical Voyce Case Study

Medical Voyce was started by a serial entrepreneur named Dirk Hobbs. Dirk had worked in the healthcare market for over 11 years and his last venture was spearheading a publication called MD News for the Denver and Colorado Springs metro areas in Colorado.

During these 11 years, Dirk got to know  the needs and frustrations of physicians well. He saw that they did not necessary like the business aspect of their profession while they loved helping patients manage their health.

This lead Dirk to pinpoint two areas to help physicians with:

  1. Giving them both tools and knowledge to enable them to better manage their practice
  2. Giving them better market presence and awareness by creating a consumer-facing website that had a robust directory of physicians along with articles and service provider information.

Medical Voyce needed a marketing service firm that could help them craft a website that could handle a fairly complex directory, be based on a content management system (CMS) that allowed for easy information updates and still be cost effective.

Bellandi Group South addressed this need by creating the site around Drupal, a powerful open-source CMS that integrated the look and feel of Bellandi Group South creative designers with a complex back end directory.

The site has received lots of great feedback from healthcare consumers, was featured in KKTV commercials and has grown steadily in traffic. See Medical Voyce website.

Talk to us about our Drupal and WordPress website design capabilities.

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