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Email Prospecting without Spamming
Staff | Apr 15, 2011 | Comments 0
While most marketing experts would advise against email prospecting programs and consider them spam, Bellandi Group South has carefully crafted email prospecting programs that help small companies with no opt-in list and little budget to run expensive opt-in email acquisition programs.
Spam law does not state you cannot send an unsolicited commercial email in the U.S., but it does states that, if you do, it must conform to a number of criteria, such as identifying an accurate source, giving them an opt-out method, taking action within 10 days of an opt-out and not using deceptive titles.
Bellandi Group South has found that if a company has a very relevant product, is highly ethical and professional and conducts itself in a humble and non-aggressive manner, prospect email programs can be very effective.
Bellandi Group South has extensive experience in:
- Helping clients find good email lists
- Working with the right set of servers, ISP and email platforms
- Creating domains and emails that do not risk their corporate domain
- Doing initial permission testing to minimize the risk of spam or abuse complaints and getting rid of potentially hostile recepients
- Developing compelling email messaging and testing strategies
- Creating world-class graphic html emails
For those of you that already have a good list or just need us to do installed base email marketing, we can also easily address these needs.
Contact us for more information and examples.
Filed Under: Leads Blog