The Medical Voyce Case Study
Medical Voyce was started by a serial entrepreneur named Dirk Hobbs. Dirk had worked in the healthcare market for over 11 years and his last venture was spearheading a publication called MD News for the Denver and Colorado Springs metro areas in Colorado. During these 11 years, Dirk got to know the needs and frustrations […]
The I Was There Case Study
Problem: I Was There was a company launched by a successful serial entrepreneur who remembered the Apollo 11 launch and wished he would have better commemorated it with pictures and proof he was there. As a result, he raised money based on a strategy to use Web and mobile technology along with advanced merchandising approaches […]
The Accanto Systems Case Study
Problem: Accanto Systems was a new company that had spun a division out of Sunrise Telecom. They sold protocol analyzers and large networking monitoring systems to Wireless and Wireline service providers. They needed to develop awareness about the new company and create more professional and effective sales tools. Lastly, their channel was not well-trained in […]
The My Estate Manager Case Study
Problem: MyEstateManager.com was a new company that was focused on building the premier website in the industry for offering free information to people who recently lost a loved one and needed guidance on estate management. The business model was based around attracting service providers such as funeral homes, flower shops, etc., that paid a subscription […]
The Oracle Case Study
Problem: Oracle purchased a new company whose product pricing was below $5,000. Because many of Oracle’s products were closer to $250,000 and higher, these products sometimes did not receive much attention from the sales force. They also often did not get the dedicated marketing they needed to acquire enough leads and opportunities to keep the […]
The GoldMine Case Study
Problem: When GoldMine Software was growing their Partner Channel Program from 90 partners to 2000, they did a great job of providing solid tools for partners to use and created good quality leads. However, they lost visibility of what happened to the leads once they were passed to the channel. Since GoldMine was 100% […]
The HP Case Study
Problem: HP had over 90 product lines that were focused on the R&D market worldwide. They were getting complaints that customers were seeing too many single product seminars, webinars and ads. They wanted to consolidate their programs into a market-based, multi-divisional program. I was the first employee hired into a U.S. Marketing center and tasked to prototype […]
The Agilent Case Study
Agilent was looking for a way to expand the impact of the tradeshow sponsorship, DesignCon. Agilent wanted to have a creative approach to the show that took advantage of their lead sponsorship position. In looking at its choices, Agilent chose Bellandi Group South – not only because of its history with the show, but also […]
Promote your business with dynamic QR Codes!
QR Code Marketing Promote your business with dynamic QR Codes! Did you know that businesses all over the globe are using QR (quick response) codes like the one below to drive current customers and prospects to all kinds of promotions? Some clients are using them to gain and increase Facebook Fans, promote new food and […]
Traditional trade shows, virtual or both?
We just got back from DesignCon in Santa Clara, California, and I am happy to report that traditional trade shows ARE alive and well. I must confess that as a consultant I have encouraged our clients over the past few years to revisit their trade show schedule and ROI before re-signing any contracts. Here are […]
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