Advertising & Media Planning

Today, your customers are scattered and bombarded by messages and images every day from a thousand different directions. This makes the role of advertising and media planning that much more crucial – getting the right message in front of your prospective customers, in the right way, via the right medium, at the right time to drive them to buy. Below are our services in this area:

Brochure Development
Printed collateral has to be targeted nowadays. Whether your prospective customer is a mother visiting a mall, an executive wandering through an industry trade show, or a COO who needs “leave behind” material, that person is sophisticated and savvy and not interested in keeping material that isn’t relevant and specific to them. Most brochures are also posted on websites for downloading, so they have to be easily readable online. Read more …

Direct Mail
Reaching out with a targeted, detailed piece of mail designed for your customers or prospects can be one of the most cost-effective tactics in the marketing toolbox. Easily measureable for effectiveness, direct mail can also help you decide what direction to go in for a major campaign, by using mailings to specific groups as tests. Read more …

Media Planning Services
Media Planning means getting your advertisement in front of the right audience, at the right time, for the right price. The best media planners can negotiate placements for your advertisement not only to maximize value but to maximize exposure. Whether you are looking for placement in broadcast, online, via radio or in print, good media planning is crucial to ensure good Return on Investment. Read more …

Print Advertising
When it comes to advertising, the options are as limitless as the number of places a prospective customer will turn an eye. But print, as in magazine and newspaper outlets, is a tried-and-true, traditional medium that people turn to in order to learn something. Design and copy writing is crucial in print advertisements. Let the highly experienced graphic design and ad copy writers at Bellandi Group South develop the best ads for your business for the print outlets your customers read. Read more …

Promotional Items
Tchotchkes. Swag. Goodie Bag fillers. Who doesn’t love it? Solid marketing research has actually proven that the give-away promotional items one receives at trade shows or through events can be a powerful advertising medium. They work. But only if they are relevant, designed well and will therefore stay with the prospect because they are useful or entertaining. Read more …